Merridith has 18 years of experience leading agency account teams in the development and implementation of corporate, brand and product communications and marketing campaigns for financial services and technology clients, including Microsoft, Intuit, Capital One and Philips. As a former Dow Jones journalist, she specializes in messaging, positioning, content strategy/development and social media strategy. Most recently, she led a research project for Microsoft’s Government Cloud division to identify the best channels to reach technology decision-makers at the federal, state and local levels. She also leads PR efforts for the Internet Society centered on technology policy and history. Prior to co-founding 66 + Co, Merridith was a vice president in the Global Consumer Marketing and Technology practices at Manning, Selvage & Lee (now MSLGroup Americas), and led financial media relations efforts for technology startups at Morgen-Walke (now FTI Consulting). After 20 years in New York and London, Merridith recently relocated to Santa Fe, where she spent childhood summers.



Rob is a 20-year veteran in strategic planning and national business and trade media relations. He specializes in developing media strategy and cultivating long-term relationships for B2B clients with national business reporters and other industry influencers via traditional and social media channels. He currently advises on North American media strategy for the Internet Society and the Internet Engineering Task Force, as well as other clients in the privacy/security and data sectors, working regularly on earned media and contributed content placements in publications such as The Wall Street Journal, Huffington Post and technology trade press. Before co-founding 66 + Co, he founded the N.A. division of Gorkana, a global media database, directed corporate communications in London for Bank of America, Europe and Asia, and supported the Banking/Sovereign and Corporate divisions at Moody’s Investors Service. He started his career at Dow Jones, covering the fixed-income market. Robert is now based in Santa Fe with his wife, Merridith, and their three children.



Logging 18 years at some of the world’s most respected corporate communications and financial media relations agencies, Emily has established a repertoire of experience that includes corporate positioning, reputation management, brand building, corporate social responsibility, executive communication and public affairs. A specialist in financial services and business-to-business sectors, Emily has represented companies at every stage of the corporate lifecycle—from entrepreneurial startups to iconic global brands—providing counsel and guidance designed to build thought leadership and share-of-voice. Clients have included American Express, Bank of America, McGraw-Hill, New York Life Insurance, Charles Schwab, Fidelity and NASDAQ. Prior to working with 66 + Co, she was a financial services practice leader at Makovsky & Co., served as a managing director at RF|Binder Partners, and drove global campaigns at Gavin Anderson. She got her start at Ketchum, supporting Maxwell House’ ‘Build a Home America’ program. Her programs have won Silver Anvil, Bronze Anvil, Big Apple and Sabre awards. Emily lives in New York with her husband and two boys.



Krista has more than 20 years of public relations experience, spanning the entertainment, technology and nonprofit sectors, with a focus on client/brand strategy and execution. After eight years in corporate communications at Discovery Communications, she relocated to Silicon Valley in 1998 and has worked in tech PR since with B2B, consumer and ed-tech companies. Krista has held agency and in-house positions, working with clients including Hewlett-Packard, Time Warner Home Video, Linksys, Toyota and ToyTalk, and has helped launch a wide range of startups in consumer and emerging technology, B2B and digital media. She was part of the launch team of Kiva.org, now the largest peer-to-peer online lending platform in the world. Originally from Denver, Krista lives in the San Francisco Bay Area with her husband, a Baritone with the San Francisco Opera.